With the popularity of mobile terminals such as smartphones, tablets, users' consumption, consumer habits and consumption behavior have changed, and traditional companies must change marketing methods to seize mobile users. Local life service APP is integrated with local cities, beauty salons, leisure, fitness medical, etc., and exhibits the mobile Internet users in the form of online store. Through the local life service platform, it is provided to the user's convenient and fast, comprehensive business information, and simultaneously provides free promotion channels for online entity merchants through the online drainage.
When the mobile Internet is providing a variety of basic services, it is necessary to first meet this localized service demand, and the localization trend will become more fierce. The mobile Internet also brought huge changes and challenges to our business model. Mobile Internet platforms, mobile application development and mobile Internet marketing have become the standard configuration of corporate marketing.
First, what benefits can the local life service APP have brought to the merchant?
1. Increase the business exposure: Mobile App has higher exposure and higher partnerships, providing more convenient display space for merchants.
2. Improve merchant passenger traffic: For traditional merchants, customers from customers to the store to spend online.
3, achieve precision marketing: mobile APP based on geographic location information and user analysis can provide online precision services for consumers;
4, optimize the user experience: Mobile App helps merchants provide online reservations, payment, etc., and enhance user experience;
5. Provide data support for business management:
6, reduce marketing costs: Compared with traditional advertising methods, mobile phone APP advertisements do not need to pay by click and broadcast, and their graphic is more likely to be better than traditional advertising, whether it is cost or effect.
7. Develop new users: Enterprises can quickly and efficiently collect customer feedback information through app, but also realize instant messages interaction, collect information for customers' first feedback, more beneficial to enterprise development new users.
Second, what types of local life service APP development?
1. Social entertainment: combine the forum, post, community, dating chat, news information, member management, etc., to create a city life app online interactive center. Can set up a sector: same city friends, pet life, tourism leisure, local news, popular activities, local forums, etc.
2, life service class: integrated local clothes, food, travel, play, provide online dating, offline activities. Can set up a sector: eat, drink, recruit, home appliance repair, flea market, education training, parent-child park, etc.
3, commercial activities: combined with sub account management, integral system, activity marketing, map positioning, etc., let the merchant's customers grow in geometric times. You can set up a sector: property information, vehicle trading, investment, preferential information, education and training, wedding photography, distribution mall, etc.
